About Responsive Design

What’s a responsive website?

Is your website responsive?

What is s responsive Website design?” Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through. That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

Responsive Web design has become one of the hottest trends. This is due in part to the growth of smartphones and other mobile devices. More people are using smaller-screen devices to view Web pages.

What does responsive web design look like?

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes. Let’s take a traditional “fixed” website. When viewed on a desktop computer, for instance, the website might show three columns. But when you view that same layout on a smaller tablet, it might force you to scroll horizontally, something users don’t like. Or elements might be hidden from view or look distorted. The impact is also complicated by the fact that many tablets can be viewed either in portrait orientation, or turned sideways for landscape view. On a tiny smartphone screen, websites can be even more challenging to see. Large images may “break” the layout. Sites can be slow to load on smartphones if they are graphics heavy.

However, if a site uses responsive design, the tablet version might automatically adjust to display just two columns. That way, the content is readable and easy to navigate. On a smartphone, the content might appear as a single column, perhaps stacked vertically. Or possibly the user would have the ability to swipe over to view other columns. Images will resize instead of distorting the layout or getting cut off.

The point is: with responsive design, the website automatically adjusts based on the device the viewer sees it in.

How does responsive web design work?

All page elements are sized by proportion, rather than pixels. So if you have three columns, you wouldn’t say exactly how wide each should be, but rather how wide they should be in relation to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for instance. Media such as images is also resized relatively. That way an image can stay within its column or relative design element.

Why businesses need to switch to responsive web design

More people are using mobile devices. A recent Pew study found that 77% of American adults own a smartphone, and 45% own a tablet computer. Smartphone shipments outpace those of regular mobile phones, and tablet growth continues to surge.

Check your traffic and you might just be shocked at how many visitors are getting to your website through mobile devices. (In your Google Analytics, select “Audience” on the left side, then “Mobile” to see what proportion of traffic is from mobile devices. You can even drill down to see which devices are sending the traffic.) Responsive design is just the way to go and your Web developer can then customize it for your logo and brand.

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Mobile Usage is Increasing.

Take a step into the outside world and you’ll definitely notice a lot of people on their mobile phones. In fact, it seems that just about everyone is attached at the hip with their smartphone. For some reason, however, there are many businesses who have not yet picked up on this trend. Maybe they could use the following stats from Smart Insights to convince them how much mobile usage has skyrocketed.

  • According to official Google statements, more than 50 percent of search queries globally now come from mobile devices.
  • According to a recent report from Hitwise, nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors reaching 72 percent.
  • 36.6 percent of Internet users only access the internet via a mobile device in the United States.
  • 67.2 percent of all emails are opened on mobile phones, with another 42.3 percent being opened on tablets.
  • 51.3% of all web visits last month came from mobile devices compared to 48.7% of visits from traditional computing platforms.
  • Smartphone penetration rate of population will increase to 44% worldwide in 2017, up from 39% in 2016. The penetration rate will further increase to 59% by 2022.

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